ABOUT THE DIGITAL ECOSYSTEM

As in the natural world, there are several ecosystems which have some species in common, others which are similar having followed a process of adaptation to local conditions, and others which are endogenous.

A "digital ecosystem" has been developing around us, going far beyond the desktop and quickly spreading through every type of device available.

"An ecosystem is a system whose members benefit from each other's participation via symbiotic relationships (positive sum relationships)." as for the digital ecosystem, it is a "digital environment" populated by "digital species" which can be software components, applications, online services, information, business models, etc.

As in the natural world, there are several ecosystems which have some species in common, others which are similar having followed a process of adaptation to local conditions, and others which are endogenous. Now in the digital ecosystem, you will be able to see the new digital species that are emerging and which will help cleanse the ecosystem, bringing back the power to the user.

The extent of Macromedia Flash's reach is one of the backbones of this digital ecosystem. Statistics show that 98.0% of web users can experience flash content without having to download and install a player. Also, flash is readily available within various devices like cell phones, pdas and gaming systems, and is now aiming for the digital communication's market like hdtv. This has been key in the creation and evolution of the digital ecosystem, providing the opportunity to reach around 1 billion users with the Macromedia® Flash tool alone.